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Privacy Policy

At Proficiency Design & Build Ltd ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, share, and store your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It applies to individuals who interact with us, including customers, prospective clients, and website visitors.

1. Who We Are

We are:
Proficiency Design & Build Ltd
31 Fortune Green Road
West Hampstead
London, NW6 1DU
Company Number: 07804966
VAT Number: 190372019

For questions about this Privacy Policy or how we handle your data, please contact us at:
Email: info@proficiencyltd.co.uk

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and postal address.
  • Service-Related Information: Details you provide when requesting quotes or services (e.g., project specifications).
  • Website Usage Data: Information collected via our website (https://www.proficiencyltd.co.uk), including IP addresses, browser type, and device information, gathered through cookies, Google Analytics, and Mouseflow.

3. How We Collect Your Data

We collect personal data in the following ways:

  • Directly from You: Through opt-in forms on our website, emails, or phone calls.
  • Automatically: Via cookies and analytics tools when you visit our website (see Section 8 for details).

4. Why We Use Your Data (Lawful Basis)

We process your personal data for the following purposes and lawful bases:

  • To Provide Quotes or Services: To fulfill our contract with you or take steps at your request before entering a contract (e.g., responding to inquiries).
  • For Marketing Purposes: With your consent (e.g., sending promotional emails), which you can withdraw at any time.
  • To Improve Our Website: Based on our legitimate interests in understanding how our site is used (e.g., via Google Analytics and Mouseflow).
  • To Comply with Legal Obligations: Such as retaining records for tax or regulatory purposes.

5. Sharing Your Data

We may share your personal data with:

  • Third-Party Service Providers: Such as Google Analytics and Mouseflow for website analytics, or other tools we use to operate our business (e.g., email or hosting providers). These providers are bound by data protection agreements.
  • Legal Authorities: If required by law or to protect our rights.

We do not sell your personal data to third parties.

6. Data Storage and Security

Your data is stored securely on systems located in the UK. We use appropriate technical and organisational measures to protect it, such as password protection and encryption. Where third-party providers (e.g., Google) process data on our behalf, we ensure they meet UK data protection standards.

7. International Data Transfers

Some of our service providers (e.g., Google Analytics, Mouseflow) may transfer data outside the UK, such as to the United States. We ensure these transfers comply with UK GDPR through safeguards like adequacy decisions or standard contractual clauses.

8. Cookies and Website Tracking

Our website uses cookies and tracking tools to enhance your experience and analyse usage:

  • Cookies: Small files stored on your device to remember preferences or track activity. You can manage cookie preferences via your browser settings.
  • Google Analytics: Collects anonymised data about website visits.
  • Mouseflow: Tracks user behavior (e.g., clicks, scrolling) to improve site functionality.

9. How Long We Keep Your Data

We retain personal data only as long as necessary:

  • Service-Related Data: For the duration of our contract with you and up to 7 years thereafter to comply with tax and legal obligations.
  • Marketing Data: Until you withdraw consent or request deletion.
  • Website Data: Typically for 12 months, unless anonymised for longer-term analysis.

10. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of your data.
  • Correction: Ask us to correct inaccurate data.
  • Erasure: Request deletion of your data (where applicable).
  • Restriction: Limit how we use your data.
  • Objection: Object to processing based on legitimate interests or marketing.
  • Portability: Request your data in a transferable format.
  • Withdraw Consent: Opt out of marketing at any time.

To exercise these rights, contact us at info@proficiencyltd.co.uk. We will respond within one month.

11. Complaints

If you’re unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website (https://www.proficiencyltd.co.uk).

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